Mission, Models, Money

Mission Models Money (MMM) is a national action research programme and a campaign for change. Its purpose is to address the challenges faced by individual arts and cultural organisations and their funders in developing mission-led financially sustainable businesses.

Through a range of actions MMM aims to promote new approaches and new solutions to the key issues that affect sustainability and explore the scope for and challenges of introducing new business models and ways of funding.

This site holds the knowledge base for the third phase of MMM which concluded in May 2007. It was supported and resourced by an extensive partnership of organisations, both public and private, working together to benefit arts and cultural organisations in all their diversity across the UK and a coalition of leaders from the arts and cultural sector who are committed to improving current practice and exploring radically different conceptions of how the sector might operate in order to become more sustainable.

Alongside the case studies, provocations, reports and tools that you can enjoy here, we concluded this phase by publishing two reports:

Towards a healthy ecology of arts & culture
This document contains concise recommendations from the third phase and outlines the key findings and learnings across the extensive programme of activities we delivered.

Invitation to an alternative future
Specifically created to sit alongside the suite of more traditional documents, this short aspirational and inspirational book considers "the habits of mind and habits of heart that will help to make best use of these practical insights - not only within ourselves and our organisations but throughout the complex ecology that supports the making of art."

The material on this website is published under a Creative Commons license. Please click on the icon for details.