Mission 2.0: advice for cultural organisations from the social web
Written by Rohan Gunatillake
Today’s web is really radically different to that of even just three or four years ago. What we have seen is that the web’s centre of gravity has shifted from being a source of broadcast information to a platform for dynamic conversations. This essay explores how this new social culture of the web is changing our behaviours and our expectations and considers how, by paying fresh attention to the three qualities of participation, conversation and collaboration, arts and cultural organisations can harness its potential.
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Dec 11, 2009
This is a sharp analysis of the impact of the web – it tallies with other aspects including Alan Brown’s research presented at Creative Nation into the quality of audience experiences (basically the better prepared they are the more they get out of the experience). What I’d like to see is how this works through in examples both from the mainstream (national galleries, concert halls and theatres) and also on the periphery in relation to edgy, socially engaged and activist practices (where I suspect it is already being used effectively).