MMM archive

The paper explains how community organisations can take advantage of the relatively untapped funding source of share and bond issues.

Includes information on sources of financing including crowd funding.

Covers how to develop a marketing plan; segmentation, targeting and positioning and thinking about brand.

Using the right technology is essential, enabling you to work more effectively and embrace opportunities. These resources look at how to build a website and make it accessible to an audience/customer, the equipment you might need, digital development and tools.

Information and guidance on how to be community and customer focused.

A guide to Strategic Marketing Planning for arts organisations published by the Arts Marketing

Association, with support from Arts Council England and Creative Scotland?