Develop/review mission

Guidance and a series of questions to help organisations develop mission statements and statements of values.

In an article in the Harvard Business  Review, Hamal and Prahalad argue that in order to achieve success a company must reconcile its purpose (end) with its strategic intent. Strategic intent they define as a compelling and ambitious dream that energises. The three attributes of strategic intent are direction, discovery and destiny. First you set the strategic intent, then you find appropriate challenges and communicate them to all staff, then you change the communication style from downward to communication, ‘capturing the wisdom of the ant hill’.