Mission 2.0 by Rohan Gunatillake (2008)

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Mission 2.0: advice for cultural organisations from the social web

Written by Rohan Gunatillake
Today's web is really radically different to that of even just three or four years ago. What we have seen is that the web's centre of gravity has shifted from being a source of broadcast information to a platform for dynamic conversations. This essay explores how this new social culture of the web is changing our behaviours and our expectations and considers how, by paying fresh attention to the three qualities of participation, conversation and collaboration, arts and cultural organisations can harness its potential. And do please share your comments and feedback below

 
 

 

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